Pokémon Go revenue in the first month broke records, at $207 million. Immersive theater company Punchdrunk, creator of Sleep No More and The Burnt City, still has an unrevealed project in development with Niantic as well.Accordingly, a spate of records were broken. Persistent overlaid real-world AR is something that's already happening via phone apps, and Niantic's forming more partnerships with developers working in these spaces, including newly announced investments in meditation app Tripp and music-gaming venture Pixelynx. In a sense, it sounds like Discord for AR. Events and chat will happen in Campfire while live games and experiences happen nearby, and Campfire will be a sort of local way to find out what things are happening that you might want to know about. Eventually, the aim is for these world-mapped AR games to work between phones and glasses, discoverable in what Niantic CEO John Hanke calls "reality channels."Ī social network developed by Niantic, called Campfire, aims to be the glue between these various apps on the VPS grid. While Niantic already has plans with Qualcomm to work on future AR glasses, the tech is still phone-based for now, as with the game Pokemon Go, where players hold their phones up at locations to see virtual objects overlaid on their screens. Some examples of real-world AR in Niantic's platform, via developer Pixelynx. Announced Tuesday at its first developer conference for a wave of AR-connected apps using the company's Lightship platform, Niantic's new Visual Positioning System points to where many AR developers are at right now: striving for a global grid to make massively collaborative location-based experiences work. Niantic's new world-mapping technology is leaning on community-based, crowdsourced scans to build a global map that future phone apps can draw on - and, eventually, AR glasses too. In the same way that your local neighborhood probably has community Pokestops and gyms, imagine that but for a universe of games and services connected to AR, or augmented reality. The news, announced at Niantic's first developer conference for its AR-based Lightship platform this week, is another step toward the company's goal of linking its various games and apps into a common social platform, creating "reality channels" that will work with future smart glasses.
Niantic, creator of Pokemon Go, joins a trend with its newest initiative for crowdsourcing real-world location-scanning using phones. Niantic's working with a wave of developers on phone apps that will take advantage of the new tools soon. Many big tech companies are currently linking maps to AR-ready location data, including Meta, Google, Microsoft, Snap and Meta, in advance of AR glasses plans. Pokemon Go maker Niantic is expanding its AR software to blanket the world with a 3D map for apps and games.
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